The NCAA, or National Collegiate Athletic Association, is a nonprofit organization that regulates student-athletes and oversees college sports in the United States. Founded in 1906, the NCAA’s primary purpose is to ensure fair competition and the well-being of student-athletes across various collegiate sports programs, encompassing divisions at different competitive levels (Division I, Division II, and Division III). The NCAA sets rules and standards regarding eligibility, recruitment, and scholarships, aiming to balance athletics with academics. It organizes national championships and promotes student-athlete welfare and opportunities. The association plays a significant role in shaping the landscape of college sports, influencing policies, and fostering educational experiences through athletic participation.
College athletics is undergoing a transformation with general managers playing a pivotal role. At UNC, Roberts drives the integration of NIL opportunities, enhancing athletes' experiences and future prospects. Roberts' strategic…